This book is designed for those with an inspired idea who wish to translate it into a successful new business or incorporate it in an existing business. Usually, the first challenge for those who want to get a business idea off the ground is securing funding. Any investor
or those in an existing business with responsibility for approving new initiatives will invariably insist upon seeing a business plan before they approve any investment. The business plan, besides being a prerequisite for gaining access to finance, also provides the blueprint for successfully creating and running the new venture. This book describes a business planning process that will support the preparation of a compelling business plan and the creation of a successful business. A business plan describes the business’s vision and objectives as well as the strategy and
tactics that will be employed to achieve them. A plan may also provide the basis for operational budgets, targets, procedures and management controls. No two businesses are identical and no two business plans are ever exactly the same. This guide examines the different reasons for preparing a business plan. It identifies who the potential audiences for
a business plan are; how they read it; and what things different members of the audience will be looking for. The task of writing a business plan is a lot easier if you have a template that can be tailored to the specific needs of your business.